Subverting expectations to create impact

The best stories are relatable

Unpacking why Wendell’s stories were so moving

Leveraging the hero’s journey to tell a timeless tale

Powerful stories can move an audience without a single word being communicated

Because simplicity is the ultimate sophistication

Applying a Hollywood technique to communicate with impact

People forget facts but take action based on narratives

Start by identifying the core pain point

Connect your message to what the audience already knows

Narratives inspire billions and endure across millennia

It’s not just a Rage Against The Machine song

Conflict is at the heart of the story

How Zohran became a phenomenon

Comps can quickly help ground your audience in the concept you're communicating