A basketball game with players in motion, one player from New York in a navy jersey with orange accents dribbling the ball, and another player from Cleveland Cavaliers defending.
Australian cricket players celebrating on the field during a match while crowd watches in the background.
A soccer player in a maroon and light blue jersey with the number 27 on his shorts, smiling and celebrating on the field during a match.

Skip the algorithm and speak directly to your fans

Your playing days are winding down and you want to be around the game.

But there are only a few of commentator spots on TV.

We equip athletes to become authoritative voices and monetise their brands.

Forget the legacy media approach of being a commentator for a broadcaster or newspaper.

In this creator economy, athletes can bypass social media algorithms.

New platforms allow athletes to own their media and their relationship with the fans.

Collaborative content production creates new, owned IP that can be monetised through subscriptions and advertising.

Want to own your narrative? Let’s build your brand →

Two football players, one in a white jersey number 17 and another in a darker jersey number 3, running toward the end zone where a football is about to cross the goal line. A referee is in the background, along with other players and officials on the field.

Meet the Sports Team

A man in a suit and tie with glasses, sitting in front of the White House at night.
A man standing in front of a Birmingham City Football Club backdrop. He is wearing a sports jacket with the Birmingham City FC logo and the Nike logo, and is looking at the camera.
Black and white portrait of a smiling man in a suit and tie.

David Brown

DIRECTOR - ATHLETE STORYTELLING, EMEA

David is a former pro basketball player turned pro athlete storyteller.

His YouTube and Instagram videos have amassed millions of views online and he’s a regular guest analyst on sports TV shows.

Thanks to his compelling stories and authentic audience connection, he’s accumulated tens of thousands of followers across multiple social media platforms.

He’s worked with FIFA, Major League Baseball and Birmingham City Football Club on fan engagement, content creation and storytelling.

Ali Asghar

FOUNDER

Ali’s unique combination of business and writing experience allows him to communicate big business concepts with impact.

Powered by 17+years working in M&A, Consulting and corporate strategy, he has extensive experience of providing advice on mission critical problems.

In addition, he’s an-award winning writer whose work has appeared on TV, print, stage, gone viral, set trending topics and generated global media coverage.

By virtue of living in the U.S., UK, Spain, UAE and China, he brings a truly global perspective to every opportunity.

Joe Hammond

DIRECTOR - ATHLETE STORYTELLING, U.S.

Joe is an award-winning journalist whose work has appeared in Sports Illustrated, Athlon Sports, Forbes, The Washington Post, AP, Newsweek and many other outlets.

He has been a credentialed reporter at many FIFA, NFL, MLB, MLS, World Rugby games, and boxing across four continents.

In addition, he provides consulting services to a broad range of sports organizations from minor league baseball to Formula E.

Joe is also a former Fulbright Public Policy fellow.