We speak writers room and board room

  • Headshot of a young man with dark hair, wearing a dark suit, white shirt, and green tie, smiling against a gray background.

    Ali Asghar

    FOUNDER

    Ali’s unique combination of business and writing experience allows him to communicate big business concepts with impact.

    Powered by 17+years working in M&A (Macquarie), Consulting (FTI) and corporate strategy (Sky, NBCUniversal, LinkedIn), he has extensive experience of providing advice on mission critical problems.

    In addition, he’s an-award winning writer whose work has appeared on TV, print, stage, gone viral, set trending topics and generated global media coverage.

    By virtue of living in the U.S., UK, Spain, UAE and China, he brings a truly global perspective to every opportunity.

    He loves scented candles and universal healthcare.

  • A smiling man with a beard, wearing glasses and a black t-shirt, standing against a plain gray background.

    Azhar Usman

    DIRECTOR - CREATIVE STORYTELLING

    Azhar Usman is a veteran stand-up comedian, actor, and writer. In addition to headlining multiple comedy festivals, he's an acclaimed TV writer.

    Recent writing credits include Hulu's “Ramy”, Netflix's “Mo” as well as stand up specials on Netflix and HBO. On screen, he plays Najaf on the “Ms. Marvel” series on Disney+.

    He is known for provocative observations on politics, culture, and human behavior.

    Before becoming a professional comedian, Azhar gained several years of business experience, both as a founder of an internet startup and a lawyer.

  • Man wearing glasses and a headset on a film or TV set with crew members and colorful lighting in the background.

    Eric Cunningham

    DIRECTOR - CREATIVE STORYTELLING

    Eric is an Emmy-nominated TV writer and advisor to start-ups seeking investment in Silicon Valley.

    Most recently having written on "Jingle Ball 2024" (ABC), his prior credits include "The Drew Barrymore Show" (CBS), "Holidays with the Houghs" (NBC), "The Kids Choice Awards" (Nickelodeon). He was also Senior Writer at Broadway Video's Más Mejor.

    Eric also created “Hit Job”, an Audible horror-comedy starring Keke Palmer & Pete Davidson (nominated by The Podcast Academy for Best Scriptwriting, Fiction), and “Night Late” the long-running celebrity-hosted late night talk show at the Upright Citizens Brigade Theatre in New York.

  • A man in a blue sports jacket standing in front of a Birmingham City Football Club backdrop.

    David Brown

    DIRECTOR - ATHLETE STORYTELLING, EMEA

    David is a former pro basketball player turned pro athlete storyteller.

    His YouTube and Instagram videos have amassed millions of views online and he’s a regular guest analyst on sports TV shows.

    Thanks to his compelling stories and authentic audience connection, he’s accumulated tens of thousands of followers across multiple social media platforms.

    He’s worked with FIFA, Major League Baseball and Birmingham City Football Club on fan engagement, content creation and storytelling.

  • A man wearing glasses and a black suit with a white shirt and black tie sitting in front of a background resembling the White House at night.

    Joe Hammond

    DIRECTOR - ATHLETE STORYTELLING, U.S.

    Joe is an award-winning journalist whose work has appeared in Sports Illustrated, Athlon Sports, Forbes, The Washington Post, AP, Newsweek and many other outlets.

    He has been a credentialed reporter at many FIFA, NFL, MLB, MLS, World Rugby games, and boxing across four continents.

    In addition, he provides consulting services to a broad range of sports organizations from minor league baseball to Formula E.

    Joe is also a former Fulbright Public Policy fellow.

  • A male doctor with glasses, dark hair and a beard, wearing a white coat and blue shirt, standing with arms crossed against a plain background, with a stethoscope around his neck.

    Dr Ali Ahmed

    STORYTELLING DOCTOR

    Dr Ahmed reveals how stories impact the brain, spark emotion and build lasting trust.

    His insights uncover the scientific reasons behind why storytelling is the most effective tool for building relationships and driving results.

    He advises public healthcare institutions, businesses, public figures, non-profits and sporting governing bodies such as England’s Football Association.

    His work has earned him a shelf full of awards including Pulse’s Doctor of the Year Award in 2024.