FOUNDER

Ali’s unique combination of business and writing experience allows him to communicate big business concepts with impact.

Powered by 15+years in banking, consulting and corporate strategy, he has extensive experience of providing advice on mission critical problems.

In addition, he’s an-award winning writer whose work has appeared on TV, print, stage, gone viral, set trending topics and generated global media coverage.

By virtue of living in the U.S., UK, Spain, UAE and China, he brings a truly global perspective to every opportunity.

He loves scented candles and universal healthcare.

DIRECTOR - CREATIVE STORYTELLING

Azhar Usman is a veteran stand-up comedian, actor, and writer. In addition to headlining multiple comedy festivals, he's an acclaimed TV writer.

Recent writing credits include Hulu's “Ramy”, Netflix's “Mo” as well as stand up specials on Netflix and HBO. On screen, he plays Najaf on the “Ms. Marvel” series on Disney+.

He is known for provocative observations on politics, culture, and human behavior.

Before becoming a professional comedian, Azhar gained several years of business experience, both as a founder of an internet startup and a lawyer.

DIRECTOR - CREATIVE STORYTELLING

Eric is an Emmy-nominated TV writer and advisor to start-ups seeking investment in Silicon Valley.

Most recently having written on "Jingle Ball 2024" (ABC), his prior credits include "The Drew Barrymore Show" (CBS), "Holidays with the Houghs" (NBC), "The Kids Choice Awards" (Nickelodeon). He was also Senior Writer at Broadway Video's Más Mejor.

Eric also created "Hit Job", an Audible horror-comedy starring Keke Palmer & Pete Davidson (nominated by The Podcast Academy for Best Scriptwriting, Fiction), and "Night Late," the long-running celebrity-hosted late night talk show at the Upright Citizens Brigade Theatre in New York.

DIRECTOR - EXECUTIVE STORYTELLING

Hazel is a C-suite communications strategist known for storytelling and connecting with diverse audiences.

As chief of staff to executives in media, retail and energy, she’s gained expertise in crafting an executive voice profit-seeking and non-profit settings.

Hazel offers strategic guidance to executives on brand visibility, thought leadership and media placements.

She combines interpersonal skills, with a collaborative approach to ideating and expressing ideas for internal and external stakeholders.

DIRECTOR - ATHLETE STORYTELLING, EMEA

David is a former pro basketball player turned pro athlete storyteller.

His YouTube and Instagram videos have amassed millions of views online and he’s a regular guest analyst on sports TV shows.

Thanks to his compelling stories and authentic audience connection, he’s accumulated tens of thousands of followers across multiple social media platforms.

He’s worked with FIFA, Major League Baseball and Birmingham City Football Club on fan engagement, content creation and storytelling.

DIRECTOR - ATHLETE STORYTELLING, U.S.

Joe is an award-winning journalist whose work has appeared in Sports Illustrated, Athlon Sports, Forbes, The Washington Post, AP, Newsweek and many other outlets.

He has been a credentialed reporter at many FIFA, NFL, MLB, MLS, World Rugby games, and boxing across four continents.

In addition, he provides consulting services to a broad range of sports organizations from minor league baseball to Formula E.

Joe is also a former Fulbright Public Policy fellow.

STORYTELLING DOCTOR

Dr Ahmed reveals how stories impact the brain, spark emotion and build lasting trust.

His insights uncover the scientific reasons behind why storytelling is the most effective tool for building relationships and driving results.

He advises public healthcare institutions, businesses, public figures, non-profits and sporting governing bodies such as England’s Football Association.

His work has earned him a shelf full of awards including Pulse’s Doctor of the Year Award in 2024.