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Keynote address for EY Tax Partner in Dubai

Client: Partner at EY’s Tax Practice, Dubai

The Challenge: Draft a keynote address that would position the partner as authoritative and as an expert for the opening remarks at EY’s flagship tax conference in the UAE, attended by senior figures from sovereign wealth funds like Mubadala, IBD, real estate developers (e.g. Emaar) and banks (e.g. ADCB)

The Approach

  • Interviewed the partner to understand the context of the speech, what they wanted the audience to take away/remember and capture the partner’s voice

  • In partnership with the client established the narrative arc of the speech

  • Leveraged transcripts from previous keynotes to understand the type of speech that is typically given at such EY conferences

The Outcome

  • Compelling speech that positioned tax not as a cost but as a strategic enabler that has fueled economic growth in Middle East

  • Connected speech to the economic transformation of the UAE

  • Speech received universal acclaim as an insightful and engaging way to set the tone for the entire conference

Original video for GZero Media, broadcast on PBS, went viral on YouTube/Facebook

Client: GZero Media (a Eurasia Group company), New York City

The Challenge: Create engaging, cutting political commentary that explains the stakes and context of Trump-Modi meeting while cutting through the noise of the news cycle and and reaches audiences who tune out traditional analysis

The Approach

  • Collaborated with Puppet Regime production team to write original song "Aaja Aaja (The Strongman Song)"

  • Used Bollywood musical conventions to comment on context, stakes and positioning of the India-U.S. relationship

  • Blended entertainment with political insight to make complex geopolitics accessible

The Outcome

  • Broadcast on PBS in the U.S., attracted over 2 million views online (Twitter, Facebook, YouTube)

  • Generated coverage on Al Jazeera

  • Successfully translated political analysis into shareable entertainment

Client Testimonial

"Super clever writing…went viral…fun to work with"

- Alex Kliment, Director, Puppet Regime

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