Pitch deck: BeeCream

Client: BeeCream, OTC Cream - New Jersey

Challenge: Revamp pitch deck for honey-fueled over-the-counter skin cream for diabetics to secure the funding required to manfacture product and go-to-market at scale

Approach

  • Established stakes: diabetics with untreated skin issues could risk amputation

  • Connected founder to solution by identifying inciting event: amputating limb of a 19-year athlete because existing treatments failed

  • Restructured existing deck into a cohesive, concise narrative that clearly communicated the necessity of the product

Outcome

  • Founders secured $3M in funding

  • J&J joined as a strategic partner

Pitch coaching: Ruby CRM

Ruby logo with a red hexagon-like shape and the word 'Ruby' in red text.

Client: Aliasgar Murtaza, Founder, Ruby CRM - Dubai

Challenge: Prepare a compelling pitch for a competitive startup event in Dubai, translating a technical CRM product into a story that would resonate with a non-technical investor audience

Approach

  • Coached founder on narrative structure, opening with a hook and applying loglines

  • Reframed the product around the customer problem rather than the features

  • Rehearsed delivery to build confidence and clarity under pressure

Outcome

  • Founder walked into the event with a clear, confident narrative

  • Ruby CRM finished 2nd out of 12 startup pitches at Founder Event

Client Testimonial

“Story Knight have a knack for storytelling which allows them to create irresistible curiosity in their work.

We had the pleasure of working with them on our presentation and I'm very happy with the output we could generate.”

Aliasgar Murtaza, Founder, Ruby CRM

A man wearing a beige traditional hat, glasses, and a tan blazer smiling against a red background.